TV advertising for real estate investors

Be the first call
motivated sellers make.

We write, buy and optimize TV ads for real estate investors, then track every lead back to the spot that drove it.

Book a 15-Min Intro Call See the Results

✓ No long-term contract✓ On air in 4 to 6 weeks✓ Built by a 200-deal-a-year operator

Does optimization really work? Real client results
Return on ad spend
7.5x
up from 2x
Cost per lead
$522
down 56% from $1,200+
0x 4x 8x Before After 7.5x 2x

Where real estate operators know us

Collective Genius The Boardroom Mastermind Real Estate Disruptors
210
TV markets, limited seats
$5K to $100K+
monthly budgets, schedules built to win
1 in 7
avg lead to deal conversion rate
25%+
typ. bonus airtime from stations
The problem

Your other channels
are tapping out.

Every one of them resets to zero next month. TV builds a local brand that compounds, so sellers already know your name the day they decide to sell.

Cold calling and texting

More regulation every year, more opt-outs, more staff to dial through it.

Direct mail

Three to six months or more before a mailer turns into a closed deal.

PPC

Crowded, low trust, and capped by how many people search on a given day.

Why TV

TV leads show up
ready to sell.

Sellers who see you on the evening news already trust you before they dial. That means:

  • ✓ Higher quality leads
  • ✓ Fewer people on payroll to chase down bad leads
  • ✓ Faster cash conversion cycles
  • ✓ A happier sales team
Leads it takes to close a deal
TV 10 leads 5 to 7 appointments 1 to 2 deals Cold calling, texting, PPL 30 leads 1 to 3 appointments 0 to 1 deals Typical ratios from client pipelines. Your numbers will vary by market.
The Hello Pro system

Three levers.
We pull all of them.

01
Creative that converts

Owner-led scripts written by people who’ve sat across the table from motivated sellers. Custom jingle. Shoot coordinated near you. Nothing airs until you approve it.

02
Media buying with leverage

In-house buyers with decades on the desk. We negotiate rates and bonus airtime so your budget goes further.

03
Attribution that drives decisions

Every lead matched to the station, daypart, day and ad that drove it. Budget moves to what works, month after month.

Market intelligence

See your competitors’ playbook
before you spend a dollar.*

We track every cash buyer on TV in your market: what they spend, which stations they lean on, and what their ads say. Then we build your plan with eyes wide open, matching what’s proven to work and claiming the openings they’ve missed.

*Competitive tracking is available in qualifying markets.

Book a 15-Min Intro Call
Share of cash buyer TV spend, last quarterSample data
Competitor A31% Competitor B24% You18% Competitor C14% Competitor D8% Competitor E5%
Where Competitor A spends
Station 1
Station 2
Station 3

Station mix, dayparts and creative all feed straight into your plan.

Attribution

We know which spots
make your phone ring.

Behind the scenes, our proprietary attribution system ties every lead to the station, daypart, day and ad that drove it. We use it to keep moving your budget toward what’s working, month after month.

Leads arriving after each airingSample data
Spot aired Spot aired Spot aired ■ leads credited to TV ■ normal baseline
Cost per lead by stationSample data
Station 2$310 · scale up Station 4$540 Station 1$720 Station 3$1,050 · trim
Case studies

Real numbers
from real markets.

Texas market · Creative + schedule

From 2x to 7.5x return on ad spend. Same budget.

$522
CPL, down 56%
3.5x
more leads a month
$45K
avg contract revenue

New owner-led spot with a custom jingle, then a schedule rebuilt around the dayparts that attribution showed were converting.

“In the last 30 days, we’ve gotten 30 SEO leads. We used to not get any.”
Owner, September 2026
Southeast market · Media optimization

3.3x the leads at 70% lower cost. Not a dollar more in ad spend.

1 in 7
leads to contract
$5K
ad spend per contract
3.7x
ROI

Matched every lead to its station, doubled down on the winner, and rotated three family-led ads to keep the message fresh.

“I have 100% confidence that if you’re putting it together, it’s going to be awesome.”
Owner, September 2026

Client names withheld for confidentiality. Results reflect each client’s market, budget and operations and will vary.

Book a 15-Min Intro Call Want numbers like these in your market? Let’s talk.
Luke Winter speaking on stage at the Boardroom Mastermind
Meet the founder

I built the agency
I wished I’d had.

Luke Winter · Founder & CEO, Hello Pro

As COO and managing partner, I helped grow a Minnesota wholesaling and flipping company from 50 to 200 deals a year, at the time the largest wholesaler in the state. TV was the channel that changed our trajectory.

I’ve sat in your seat: hiring acquisition reps, tracking cost per deal, deciding which channel gets the next dollar. Now I bring that operator lens to every client, alongside media buyers who’ve spent their careers on the broadcast desk.

500+
deals closed as an operator
$100M+
in broadcast TV placed by our media buyers
Monthly
one-on-one with me, every client
The Boardroom MastermindSpeaker + Member
Collective GeniusMember

Luke has built an incredible, custom model that provides crystal-clear visibility into our TV performance. The significant discounts he secures for our TV commercial costs are an enormous added value.

Adam Brophy · Buffalo, NY
Why not a traditional agency?

Most agencies optimize for impressions.
We optimize for cost per deal.

Traditional agencyHello Pro
Who they serveCar dealers, law firms, restaurants, anyoneOnly real estate investors
Who writes the adA creative team that’s never bought a houseAn operator who’s closed 500+ deals
Media mixPushes streaming and digital, where margins are fatBroadcast, where motivated sellers actually watch
Competitor dataRarely, if everEvery cash buyer’s spend in your market
OptimizationSet it and forget itProprietary attribution moves budget to what’s working
Who you talk toAn account managerA monthly one-on-one with the founder
CommitmentLong-term retainerNo long-term contract
How it works

From first call to first deal
in about 60 days.

  1. Step 1
    15-minute intro call

    We learn your business and goals and tell you straight whether TV fits.

  2. Step 2
    Brand onboarding

    We dig into what makes you different and run a full audit of your competitors’ TV ads.

  3. Step 3
    Scripts, shoot, jingle

    About an hour of your time at a studio near you. You approve the final cut.

  4. Step 4
    Schedule built and negotiated

    Our buyers price the market and negotiate the best rates and bonus airtime for your budget.

  5. Step 5
    On air in 4 to 6 weeks

    Clients typically close their first TV deals 14 to 45 days later.

  6. Every month
    Optimize and scale

    Attribution review, schedule re-weighting, and a one-on-one with Luke.

All upside.
No lock-in.

  • ✓ No long-term contract
  • ✓ Nothing airs without your approval
  • ✓ Market exclusivity for qualifying partners
Book a 15-Min Intro Call
FAQ

Straight answers.

How much do I need to spend on TV?

Our clients start at $5,000 a month in ad spend. Every market prices differently, so we size the budget to yours.

How fast will I see results?

Leads usually start in the first weeks on air, and clients often close their first TV deals 14 to 45 days after the first airing. Plan for three to six months of runway, like any new channel, so the schedule has time to optimize around your data.

Isn’t streaming the future?

Eventually. Today, motivated sellers are still watching broadcast, and that’s where the deals come from. We keep testing streaming where it makes sense, but we won’t move your budget there until the results say so.

How do you know which leads came from TV?

Our proprietary attribution system ties every lead back to the airing that drove it. Our team uses that data every month to trim what isn’t working and put more of your budget behind what is.

What if my market already has big TV advertisers?

That usually means TV works there. We’ve carved out profitable deal flow for clients against competitors spending several times their budget, with creative that plays to your strengths and a schedule built around where the leads actually come from.

Do I have to be in the commercial?

We strongly recommend it. Sellers want to work with a real local owner, not a paid spokesperson. We write the script, coach you through it, and handle the shoot. It takes about an hour of your time, and nothing airs until you approve it.

Will you work with my competitors?

Qualifying partners get market exclusivity. In larger markets, seats are limited, and we only add a partner when the market has more than enough deal flow to go around.

Am I locked into a contract?

No. There’s no long-term contract. We earn your business every month with results.

See what TV could do
in your market.

15 minutes with Luke. Tell us where you’re buying and where you want to go, and we’ll tell you how TV fits.

  • ✓ How we’d approach creative and media for your business
  • ✓ Typical budget and timeline to get on air
  • ✓ An honest read on whether TV fits right now
Book a 15-Min Intro Call